The Experiential StoryTelling #AR Experiences

Humans have been telling stories forever and our brains have evolved to love them.

It’s just a fact.

But is it possible to harness the awesome power of storytelling for marketing? Yes Indeed. As a matter of fact, Storytelling in marketing is not limited to a film; stories are currently told across a wide range of channels helping marketers achieve breakthroughs in innovating across many formats,

#CocaCola curated an immersive #experiential storytelling exercise through this #AR_Campaign.

Customers were able to point their phone's camera at a can of Coke

and they could see one of #12stories come to life.

The stories each featured a minor conflict, where animated characters engage in a lighthearted exchange before finding a positive outcome that revolves around sharing a Coke.

#One story shows a couple of kids getting their beach ball deflated by a beach umbrella, while another shows a young couple at a movie getting scared and dropping their popcorn. Another features two rival football fans who join each other in a friendly game when a football flies out of the can of Coke.

#AR experiential storytelling elevated the project to a different pedestal, enabling the viewer to bring these stories into their environment using the practical can of #Coke as a #prop and become the backdrop for each, among the #12Stories to play out.

The experiential campaign ran in Mexico invoking large excitement as well as maximum participation, A perfect opportunity to explore a new #medium as well as create innovative storytelling formats in for CocaCola Customers in emerging markets.

According to me, #Storytelling#experiential & #AR have too many possibilities galore, there would be quite a lot of use cases & Campaigns...where brands have utilized this medium #AR to engage their customers...Do drop in your thoughts or share a few more interesting campaigns...

#experiential#storytelling#marketing#innovation#AR#augmentedreality#inspirations