Sporting & Entertainment IP's Lose Their Presenting Partners

#VIVO Takes a Break - Pulls Out of IPL, PKL & Big Boss!

Brand Vivo is Hitting a Pause Button on all its pre-existing contractual obligations in the world of Sports as well as Entertainment, Guess - In Order to avoid negative sentiments brewing amidst tensions at the border arising due to #IndoChinaConflict.

Brand amongst other Chinese Brands garnered negative sentiments on social media and has decided to lie low for a while.

The Brand might save a substantial component of its marketing budgets (approx INR 650 crores); might focus on improvising its sales initiatives across #E-Commerce & #Digital Platforms & Incentivitising Partners through #salespromotions

#VIVO may come back to its original contract which is valid till 2023. A Sensible Decision - Firefighting negative sentiments amongst a possible National Border Issue #IndoChinaConflict, could have had an adverse impact on the brand.

Other, Chinese Brands could also pull out from their sponsorship & advertising commitments in lieu of this flareup? Short Window Opportunity for Home Grown Brands to Explore Partnering these Sporting & Entertainment IP's.

With #Vivo out from the Sponsorship Race? Which Brand could win #ThePresentingPartner Rights? Any Thoughts

#WhoseLossWhoseGain#Sports#Entertainment #2020