Moment Marketing is Contagious

What started with Blinkit & was then followed by Zomato and actually it didn't stop just there, it continues and several brands are having FOMO (Fear Of Missing Out). yes, moment marketing is actually contagious. However different brands have come out with some really interesting ones showing their forms of building adaptations and showcasing their creativity. Consuming good content across industries on a regular basis to evaluate new ideas and possibilities, and what ideas are actually creating buzz, helps us adopt great practices, consume good content, and if possible, learn from each of them. Regular Deliberations with your teams and groups help us understand the process that must have gone behind creating a TVC/Creative/ Campaign - Is there anything that caught our attention? What could be done to improvise such an idea ..etc. etc ... In the recent outpour between most of the brands, service companies like a design agency jumping on the bandwagon were different and caught my eye - In my personal opinion, I liked the 1928 creative studio carousel.

An agency jumping to join the banter was different and it showcased the idea of what they believe in and highlight their agency prowess in a subtle yet effective manner. Netflix, JeevanSathi, Xyngo, and Govind amongst many more came up with good attention-seeking carousel ads..and our blowing the trumpet to their creative juices.

Does moment marketing highlight the yesteryear brand rivalries of MTV and Channel V, Pepsi/Coke, amongst many notable ones? Do share your thoughts .. Hoping other genres across the board also join the initiative... - Consumer Durables / Insurance / Pause for a Good Cause / Be a Good Samaritan /even Political Campaigns /etc... #MomentMarketing #BrandStories #SocialPegs #Marketing&Advertising