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Experience is Everything
LIMITLESS POSSIBILITIES ...
"The idea is to not to live forever
but to create something that will"
Andy Warhol
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"If you can dream it, you can do it" - Walt Disney
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"Is your customer journey a transaction or an experience?" Time to Reimagine Touchpoints.
We live in a hyper-connected, attention-scarce economy, where brands are vying for a sliver of consumer mindshare amidst a deafening roar...
Be_SumitKapoor
Feb 277 min read
16 views
0 comments
Trailblazing The Landscape of Branding Marketing & AI
In the constantly evolving world of business, transformation is the sole constant. For senior marketers, the path forward for branding,...
Be_SumitKapoor
Nov 26, 20244 min read
4 views
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Experiential Marketing Trends in 2024
Here is an overview of experiential marketing trends for 2024 : # Immersive Experiences - Virtual reality (VR) and augmented reality (AR)...
Be_SumitKapoor
Feb 14, 20245 min read
51 views
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Guerrilla Marketing Tactics for the New Age of Brands
Marketing’s landscape is ever-evolving, traditional strategies often give way to innovative and unconventional approaches. Guerrilla marketi
Be_SumitKapoor
Feb 9, 20245 min read
12 views
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Profound Realizations: Insights I wish, I had at 25
In the rearview mirror of life, the hindsight perspective reveals the untold, harsh truths that could have steered my course differently...
Be_SumitKapoor
Oct 3, 20233 min read
16 views
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Retail Technology Trends in 2023
Retail technology is a rapidly evolving field that encompasses a wide range of technologies and trends that are shaping the future of...
Be_SumitKapoor
Jan 19, 20232 min read
4 views
0 comments
Curating Next-Gen #Fan_Experiences Through #Ai
Artificial intelligence (AI) can be used to enhance #fan_experiences in a plethora of ways. Decoding below are a few possibilities:...
Be_SumitKapoor
Jan 12, 20232 min read
11 views
0 comments
5 Powerful Tools That You Might Use in 2023
ChatGPT is disrupting # the Internet. Now, it is Google that can be disrupted. Welcome to You.com the first app that combines ChatGPT...
Be_SumitKapoor
Jan 6, 20231 min read
15 views
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Moment Marketing is Contagious
What started with Blinkit & was then followed by Zomato and actually it didn't stop just there, it continues and several brands are...
Be_SumitKapoor
Jan 5, 20232 min read
6 views
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Web3 Trends to watch out for in 2023
Trends that could influence the future of Web3 in 2023:
Be_SumitKapoor
Nov 13, 20225 min read
30 views
1 comment
Meta-verse Simplified
Metaverse is a confusing term, to simply put it across at this juncture,, it is not just a single element but due to a rapid advancement in
Be_SumitKapoor
May 8, 20224 min read
16 views
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The Experiential StoryTelling #AR Experiences
Humans have been telling stories forever and our brains have evolved to love them. It’s just a fact. But is it possible to harness the...
Be_SumitKapoor
Apr 20, 20222 min read
15 views
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Universities Leveraging Creative Strategies To Engage with Future Students
Thousands of businesses are trying to win the attention of their target customers online every day. Unfortunately, it is unlikely that...
Be_SumitKapoor
Sep 3, 20214 min read
64 views
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Experiential With AR/VR - Phygital Times : Reinventing The New Normal
AR Space is Buzzing !
Be_SumitKapoor
Aug 24, 20205 min read
10 views
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One Internet Minute #2020
#2020 - An Internet Minute! #Possibilities_Galore @zoom_us hosts 208,333 people @youtube adds new 500 hours of videos @Twitter adds 319...
Be_SumitKapoor
Aug 16, 20201 min read
11 views
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Sporting & Entertainment IP's Lose Their Presenting Partners
Sports & Entertainment IP's Lose their Presenting Partners
Be_SumitKapoor
Aug 7, 20201 min read
5 views
0 comments
Sporting Events Disrupted - Impact of Covid-19
Covid-19 has disrupted many global sporting events, Pandemic itself in a stage of causing multiple disruptions, causing immense heart burn
Be_SumitKapoor
Mar 16, 20205 min read
52 views
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Good & Interesting Read - History of Middle Finger
Good Reads - History of Middle Finger
Be_SumitKapoor
Jan 12, 20201 min read
18 views
0 comments
Technology Integrated Sponsorships - Nomenclature Of The Future
Technology Integrated Sponsorships - The Future
Be_SumitKapoor
Sep 13, 20194 min read
24 views
0 comments
Curating Sports "Fan Experiences" Leveraging Technology
Fan Experiences Leveraging Technology
Be_SumitKapoor
Aug 31, 20194 min read
41 views
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